The team at Time Warner knew that in order to produce top-notch digital storytelling, their staff first had to learn about great work already being done. So they enlisted Melcher Media to curate a Story Arcade in the Time Warner Medialab that would showcase the best examples of innovative storytelling.

We outfitted the Medialab’s 9,600-square-foot space with a variety of exemplary projects from fields such as gaming, interactive online storytelling, second-screen experiences, and new distribution methods. The Time Warner Story Arcade launched with an evening of cocktails, food, and conversation for a select group of invited attendees. Guests were then encouraged to try out the projects for themselves, and Melcher Media personnel provided tutorials and answered questions. The event was a massive success and received considerable media attention. The exhibit remained open for another two days for Time Warner staff to explore.



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