Cradle to Cradle
In 2001, William McDonough and Michael Braungart, sustainability pioneers and founders of McDonough Braungart Design Chemistry, approached Melcher Media with the opportunity to produce a book based on their visionary philosophy that “waste equals food.” Seeing the project’s potential for impacting society’s very notion of design and the environment, Melcher Media signed on to the project and partnered with North Point Press, a division of Farrar, Straus and Giroux, to publish Cradle to Cradle: Remaking the Way We Make Things.
To create a book on par with McDonough and Braungart’s vision for a better design, Melcher Media opted to use its patented DuraBook technology for the interior pages and paperback cover. The synthetic DuraBook paper not only makes Cradle to Cradle waterproof and extremely durable, but recyclable as well—a “technical nutrient” that can be infinitely broken down and remade into new products. By using the DuraBook technology, Cradle to Cradle not only introduces a new manifesto for better manufacturing practices but also stands as an example in itself.
Available on Amazon.