Winner of eight Emmy Awards, Amazon Studios’ The Marvelous Mrs. Maisel stars Rachel Brosnahan as Midge Maisel, a 1950s housewife turned stand-up comedian. With its uproarious plot, clever writing, and memorable characters, the show has drawn legions of viewers over its two seasons, with a third on the way. So Melcher Media was thrilled to partner with Amazon to produce an exclusive Mrs. Maisel-branded Haggadah designed for fans of the show. We also brought in Maxwell House, which has been offering its own Haggadah to customers for more than 80 years, to distribute it as an exclusive giveaway. Based on the 1958 edition of the Maxwell House Haggadah—to make it feel of the same time period as the show—the Mrs. Maisel version features a retro pink cover, original illustrations of some of the show’s more memorable moments (“We got the rabbi!”), and a tear-out recipe for Midge Maisel’s famous brisket. It all made for a one-of-a-kind content marketing piece that was available for free with the purchase of Maxwell Coffee products on Amazon.com.

Available on Amazon.