Melcher teamed up with MCD Books and one of the most iconic basketball players of all time, Kobe Bryant, to create his first book, The Mamba Mentality. This New York Times number-two best seller takes readers on an unprecedented journey, through words and photos, inside the mind of one of the most intelligent, analytical, and creative athletes ever. We worked with Bryant to understand the mental and physical strategies he employed to reach all-star levels of success, while also collaborating with award-winning Senior NBA Photographer Andrew Bernstein to select more than two hundred photos that captured the most pivotal moments in Bryant’s twenty-year career. The dynamic page design breaks down Bryant’s famously detailed approach using chalkboard-style handwritten markups, spotlight-style silhouetting, and provocative first-person headlines. The result is unlike any sports book published before.

Available on Amazon.

RELATED WORK