Social psychologist, marketer, author, and Stanford professor Jennifer Aaker’s invaluable research on the persuasive power of stories made her a natural choice to speak at the Future of StoryTelling summit in 2013. Since the FoST film series strives to have the format of its profiles reflect the subject matter of the speakers, Melcher Media decided that settling for a traditional sit-down interview would be a disservice to Aaker’s story-centric message. We instead created a fast-paced, eye-popping animation that evokes the artistry of storytelling—and that delivers her insights clearly, effectively, and with emotion. We worked with Aaker to succinctly distill her ideas into a five-minute animation that was used as the starting point for her speaker sessions.
Social psychologist, marketer, author, and Stanford professor Jennifer Aaker’s invaluable research on the persuasive power of stories made her a natural choice to speak at the Future of StoryTelling summit in 2013.
Since the FoST film series strives to have the format of its profiles reflect the subject matter of the speakers, Melcher Media decided that settling for a traditional sit-down interview would be a disservice to Aaker’s story-centric message. We instead created a fast-paced, eye-popping animation that evokes the artistry of storytelling—and that delivers her insights clearly, effectively, and with emotion. We worked with Aaker to succinctly distill her ideas into a five-minute animation that was used as the starting point for her speaker sessions.
