Gatorade, the perennial market leader when it comes to fueling athletic performance, contacted Melcher Media about a celebratory book for its fast-approaching 50th anniversary, kicking off at a major Super Bowl party in early 2015. Melcher Media leapt into action, diving deep into the brand’s history, highlights, and strongest imagery. Our team created a highly visual, bold volume filled with iconic sports photography, exclusive family shots of Gatorade’s inventor, Dr. Robert Cade, key brand facts that even Gatorade was fascinated to discover, and a look ahead to the future of sports-fuel innovation. The result is a handsome keepsake edition that finds its own voice while aligning perfectly with Gatorade’s visual identity.


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