The 4-Hour Chef
The Simple path to Cooking Like a Pro, Learning Anything, and Living the Good Life
To launch its new publishing imprint, New Harvest, Amazon Publishing signed on New York Times best-selling author Timothy Ferriss for his third book, The 4-Hour Chef. As a relatively new venture, New Harvest sought out Melcher Media’s expertise to tackle the monumental project—not just a cookbook, but a guide to becoming world-class in any field in six months or less.
With a wealth of material covering a wide range of topics, the content was carefully structured into five sections, taking readers through “Meta-Learning” (where readers would learn to learn), “The Domestic” (in which readers were taught the building blocks of cooking), “The Wild” (in which readers were encouraged to practice self-sufficiency and reconnect to ingredients), “The Scientist” (molecular gastronomy), and “The Professional” (the culminating chapter, examining how culinary pros become masters). Melcher Media recruited top editors and designers to help organize Ferriss’s vision and make it easy for readers to follow the lessons and recipes. In addition, illustrated instructions and beautiful culinary photography appear on nearly every one of the New York Times best-seller’s 672 pages. We also designed and developed a reflowable e-book version of the title that was optimized for Kindle Fire as well as a teaser app available for iOS and Android.