How does a brand deliver an authentic message to a global millennial audience? Future of StoryTelling speaker Angela Ahrendts is credited with transforming Burberry into a vibrant, thriving brand at the forefront of social media. She attributes her success to “speaking digital” and finding an authentic story that is simple enough to resonate with a global audience. Melcher Media worked with Ahrendts to create a five-minute video that captures her voice, distills her ideas, and exhibits the high production value and innovative spirit that Burberry stands for. The film was part of the 2013 FoST film series and served as the inspiration for her roundtable discussions at the summit.
How does a brand deliver an authentic message to a global millennial audience? Future of StoryTelling speaker Angela Ahrendts is credited with transforming Burberry into a vibrant, thriving brand at the forefront of social media. She attributes her success to “speaking digital” and finding an authentic story that is simple enough to resonate with a global audience.
Melcher Media worked with Ahrendts to create a five-minute video that captures her voice, distills her ideas, and exhibits the high production value and innovative spirit that Burberry stands for. The film was part of the 2013 FoST film series and served as the inspiration for her roundtable discussions at the summit.
