In 2011, as digital storytelling took a firm hold of the media landscape, Melcher Media and Al Gore had a big idea: Let’s change the way we read books. And so we did just that, turning Gore’s Our Choice into an industry-changing interactive app for the iPad and iPhone that communicates the book’s groundbreaking environmental message to an even wider audience.

Nothing less than a reinvention of the traditional e-book, the app interfaces Gore’s narrative with stunning full-screen photography, engaging interactive graphics, dazzling maps, lively animations and captions narrated by Gore himself, and more than an hour of documentary footage. The app earned the prestigious Apple Design Award in 2011, and Time called it “one of the first truly multimedia e-books,” while New York Times technology columnist David Pogue deemed it “one of the most elegant, fluid, impressive apps you’ve ever seen.”

Available on Amazon and the App Store.


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