Maria Popova is the creator and editor of the brilliant blog Brain Pickings, which produces thought-provoking pieces spanning art, science, design, philosophy, and more. Melcher Media worked with Popova to create an animated call-to-action for storytellers. The film questions how we can cultivate true wisdom in the age of information and explains why great storytellers matter more than ever in helping us make sense of an increasingly complex world.

We challenged ourselves to craft a visual approach worthy of accompanying Popova’s moving words. The final look is charming yet refined, and it is aided by a gentle, soothing musical score. The film is one of the most popular Future of Storytelling films of all time.


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