Autodesk: Imagine, Design, Create
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After Al Gore’s interactive Our Choice app revolutionized the e-book industry, Melcher Media was approached by Tom Wujec, TED speaker and Autodesk fellow, who found himself in a quandary. A leader in business visualization at the design-software company, Wujec sought to tell the story of how the digital age is drastically changing the tools of design—and, in turn, how revolutionary designs are changing the world. He wanted to showcase transformative design stories in a transformative medium, and we at Melcher Media understood that the medium for Imagine, Design, Create would have to mirror its content.
The result is a sleek book and accompanying interactive app that take a wide-ranging look at how the creative process and the tools of design are dramatically changing—and where design is headed. These twenty-plus stories of great design from around the world—from the impact of SOM’s Cathedral of Christ the Light in Oakland to the spark that inspired Thomas Heatherwick’s UK Pavilion in Shanghai—show how fresh design approaches and new capabilities can solve problems, create opportunities, and improve the way we live and work. Imagine, Design, Create poses a provocative and fundamental question: now that designers can do almost anything, what should they do?