Fifty Years of PEP
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Food and beverage powerhouse PepsiCo is marking its fiftieth anniversary in 2015 and commissioned Melcher Media to create Fifty Years of PEP. The first narrative detailing the history of this iconic American company, the book tells vivid stories of PepsiCo’s risk-taking leaders, legendary advertising, Cold War-era partnership with the Soviet Union, pioneering “Good For You” products, and CEO Indra Nooyi’s game-changing “Performance with Purpose” approach to business. Bursting with more than 200 images from company archives and featuring dozens of new interviews, Fifty Years of PEP is a compelling story of great brands, a fascinating business history, and a new vision for responsible business in the 21st century.