We assembled food stylists, photographers, and illustrators to turn Mile End’s modern takes on traditional Jewish family recipes—like knishes, borscht, and matzoh ball soup—into works of art. The Mile End Cookbook helps readers discover the “Do-It-Yourself Delicatessen” (meaning curing and smoking meats at home) while providing them delicious but doable recipes for high-end dishes like pan-seared trout and golden beet salad, all supplemented with stunning photography. Naturally, desserts like Hamentashen and cheesecake look delicious—but never has a salami looked so gorgeous, too.
The Mile End Cookbook: Redefining Jewish Comfort Food from Hash to Hamantaschen
When Noah and Rae Bernamoff opened the doors to their Brooklyn restaurant, Mile End, in January 2010, it quickly rose to the top of food critics’ lists with its delicious menu of Jewish comfort food. We felt they were a perfect fit for a cookbook and reached out to the pair in early 2012. The duo was looking to “spread the gospel of good deli” and immediately signed on to the project. There was no doubt that the recipes the Bernamoffs had were delicious. But how could we photograph and style deli staples like pastrami, whitefish, and even schmaltz as beautifully as the finest gourmet dishes?
Elevating Jewish Delicatessen
