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The Lucky Shopping Manual: Building and Improving Your Wardrobe Piece by Piece

Client: Lucky/Condé Nast

Publisher: Gotham Books

Written by: Andrea Linett and Kim France

Launched by Condé Nast in late 2000 under founding editor Kim France, Lucky was famously marketed as “the magazine about shopping.” It broke industry norms by treating retail products, high-and-low price points, and practical purchasing information as the core editorial focus rather than traditional high-fashion fantasy. As huge fans of the magazine, we approached France and Lucky’s founding creative director, Andrea Linett, to create a practical and exhaustive handbook for building a better wardrobe.

Piece-by-Piece Focus

The Lucky Shopping Manual breaks down clothing and accessories by category (such as dresses, pants, and swimsuits) to help readers improve their style step-by-step, with more than a thousand full-color photos and illustrations offering precise tips on how to mix and match items.

Packed with Practical Info Readers Can Use

The book is also chock full of useful tips and imperative information like how to spot great finds at the local flea market or the best boutiques; what to spend your money on and where you can scrimp; tips for fabric care, shoe maintenance, and stain remedies; and cool stores coast-to-coast to check out when you’re traveling.

Four Different Covers to Choose From

The Lucky Shopping Manual features a practical flexi binding, a ribbon bookmark, and four different covers to choose from, each with a different iconic handbag, so readers can pick the one that best matches their personal style.