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The Art of Lexus: Celebrating Twenty-Five Years

Client: Lexus

Publisher: Melcher Media

Written by: Jim Gorman

Ten years after creating The Lexus Story, we had the pleasure of again working with Lexus, this time to commemorate the 25th anniversary of one of the world’s leading luxury vehicle brands.

The Ultimate Book for Lexus Enthusiasts

The Art of Lexus is filled with lush photographs as well as the story of the brand as told by Lexus senior employees, featuring behind-the-scenes looks at the design and engineering of the company’s cars. We created three editions of the book to reflect the different personalities of Lexus vehicles: black leather with a bamboo slipcase, red cloth in a cloth slipcase, and a shiny blue satin in a cloth slipcase.