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Imagine, Design, Create: How Designers, Architects, and Engineers Are Changing Our World

Client: Autodesk

Publisher: Melcher Media

Written by: Tom Wujec

After Al Gore’s interactive Our Choice app revolutionized the e-book industry, we were approached by Tom Wujec—TED speaker and leader in business visualization at the design software company Autodesk. Wujec wanted to tell the story of how the tool of design are drastically changing in the digital age, and in turn how revolutionary designs are changing the world. He wanted transformative design stories told in a transformative medium, and we understood that the medium for Imagine, Design, Create would have to mirror its content.

TWENTY STORIES OF GREAT DESIGN

Imagine, Design, Create is a sleek book that takes a wide-ranging look at how the creative process and the tools of design are dramatically changing—and where design is headed next. From the impact of SOM’s Cathedral of Christ the Light in Oakland to the spark that inspired Thomas Heatherwick’s U.K. Pavilion in Shanghai; from the new processes fueling Zaha Hadid’s extraordinary architecture to the digital tools Ford is using to transform car design, each of the book’s 20-plus stories shows how fresh design approaches and new capabilities can solve problems, create opportunities, and improve the way we live and work.