Fifty Years of PEP is bursting with more than 200 images culled from the company’s archives. The book also features dozens of interviews, along with inspirational lessons in courage and leadership from Nooyi’s predecessors—Steve Reinemund, Roger Enrico, Wayne Calloway, and Donald Kendall. This is a compelling story of game-changing breakthroughs, tough choices made, and big bets taken at pivotal moments.
Fifty Years of PEP: A Storied Past. A Promising Future.
To mark its fiftieth anniversary in 2015, food and beverage powerhouse PepsiCo commissioned us to create Fifty Years of PEP—the first narrative detailing the history of this iconic American company. The book tells vivid stories of PepsiCo’s risk-taking leaders, its legendary advertising, its Cold War–era partnership with the Soviet Union, its pioneering “Good For You” products, and CEO Indra Nooyi’s game-changing “Performance with Purpose” approach to business.
A FIFTY-YEAR ARCHIVE, BROUGHT TO LIFE
