How does a two-person bakery, tucked away in a tiny basement on the Upper West Side, become a coast-to-coast culinary sensation? We worked closely with co-founders Connie and Pam to faithfully capture their unique success story and tell it in their authentic voices.
Levain Bakery: A Story of Friendship, Community, and Cookies
For the occasion of their 30th anniversary, the New York bakery famous for their indulgent cookies asked us to help them tell the story of their small business in a way that was both beautiful and true to their community-centered ethos. We worked closely with the founders, Connie McDonald and Pam Weekes, to create Levain Bakery: A Story of Friendship, Community, and Cookies—an encapsulation of 30 years of hard work and home cooking presented in an elegant yet inviting book.
Handcrafted with Heart
Adding Flavor
To further flesh out the Levain story, we designed a dozen unique infographics, commissioned more than twenty new illustrations, and captured all-new photos of Levain’s bakeries, process, employees, and customers. We also helped select and develop five delicious recipes to include so readers can have a taste of Levain at home.
Designed to Delight
We created a chic but welcoming package, reminiscent of Levain’s famous cookie tins, that would catch readers’ eyes and feel good in their hands. The book’s design features special touches, such as a silk ribbon and a stained block, to give it a particularly deluxe character.
