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Guaranteed to Last

L.L.Bean's Century of Outfitting America

 

 

Guaranteed to Last is the complete and fascinating history of a beloved company and its relationship with the wider world. From the soldiers' experiences in both World Wars, to the “back-to-nature” movement in the 1960s, to the Preppy Handbook craze of the 1980s, the ideas and events that drove the company's development tell a story that's as much about America as it is about L.L.Bean.

At the heart of the book is the remarkable tale of L.L. Bean, the man—the story of how an unknown hunter, working with $400 in borrowed capital, invented a new kind of shoe and remade the outdoor industry. Along the way, he helped America learn to love the outdoors.

This stunning book is packed with rarely seen photographs and artifacts, including images of L.L. Bean hunting in Maine in the 1910s; early mailers, catalogs, and advertisements; customer letters to L.L.Bean; snapshots of Americans outfitted in their L.L.Bean gear; and much more. Both a celebration of 100 years of L.L.Bean and a look at the essential qualities of the brand that will guide its next century, Guaranteed to Last is a must-have for any L.L.Bean fan.

Hardcover
227 pages, 8-7/8 × 10 inches
ISBN-13: 978-1-59591-070-7
Spring 2012
US $29.95 / CAN $32.00

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